Thursday, February 21, 2013

Oakland Home Sellers Think 'Staging'

We all know the feeling – the one where guests are due and you haven’t had time to clean the house.  You shove all the…well… stuff into the back bedroom and shut the door (you’d lock it if you could). 
Now imagine that feeling times 10.  If you are trying to sell your home this spring, and you have rooms full of that…well…stuff -- you’re in for exactly that.  

You can prevent it all with just a touch of the staging approach for your Oakland home.  Not everyone has $5,000 or more to spend on professional staging, but then again, you can’t offer your home in “lived in” condition and expect to have buyers racing to write you their high-priced offers. There are many staging companies that can work within your budget as well, so, if you only have a few thousand to work with that is better than nothing. And often times, a stager or Realtor can incorporate your stuff to save on costs.

Real estate is in large part an emotional selling proposition – beyond their basic housing requirements, buyers want to see themselves living a better life in their new East Bay home. The quickest and easiest way to make that possible is to simply get rid of that same stuff! 

Here’s an easy example: while a messy home office – one stuffed with papers and files – will cause many potential buyers to think too cramped for me, a well-staged home office helps them imagine their own paperwork in control. To achieve a look that’s clean and simple, box up your files and clean out the dust bunnies.  If you have allowed extra furniture to accumulate (like that folding table in the corner that holds last year’s tax records), go ahead and de-accumulate it!

Staging of any kind may not be your first choice for how to spend an afternoon, but selling your Oakland home is a business transaction, and when you approach the process confident that a little elbow grease will go a long way, your pocketbook will register the difference. 

If you are, in fact, preparing for this spring’s selling season, contact me to discuss practical strategies for economically handling the repairs, remodeling, and staging that will speed the sale of your East Bay home.

written by Gina Odom


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